ZEF is as Die Antwoord Does
Die Antwoord (Afrikaan for â€œthe Answerâ€), South Africaâ€™s rave-rap outfit, want â€œZefâ€ to be the first word that comes to mind at the mention of their country, not â€œapartheid.â€ Whatâ€™s Zef, you say? According to singer Yo-LandiÂ Zef is, â€œassociated with people who soup their cars up and rock gold and shit. Zef is, you're poor but you're fancy. You're poor but you're sexy, you've got style." Translation: Zef is Afrikaan slang for a merging of gangsta bling and redneck pride. [youtube]Q77YBmtd2Rw[/youtube]
Rapper Ninja, singer Yo-Landi Vi$$er and DJ Hi-Tek (who makes all the beats on his "P.C. computer") started performing a couple years ago as Die Antwoord. Their DIY style of music production and marketing epitomize the digital generation. They used the technology available, recorded an album and then took to social media and youtube.Â And â€œprestoâ€ -- an epoch defining group emerged. Six years ago such a feat would've been nearly impossible.
Die Antwoord go to Amoeba Records
As Die Antwoord took to Internet stardom, westerners werenâ€™t sure whether to take them seriously or as an elaborate joke. For the band opinions people hold of them donâ€™t matter, theyâ€™re Zef to the core. Thatâ€™s to say that they are playing characters, however they're letting this opportunity be a chance to authentically become those characters. Although Yo-Landi and Ninja have a kid together, Die Antwoord is their self-proclaimed baby. Such an approach has led to them getting picked up by Interscope Records, performing at Coachella, staring in a short film, Umshini Wam, by Harmony Korine, being featured in MTV's Vice Guide to Everything and getting to produce a single and music video with Diplo.
In South Africa many conservatives have been outraged by Die Antwoord's blatant and vulgar lyrical blend of Afrikaan and English. For the rest of the world DIe Antwoord is an introduction into the poor white South African suburbs, a culture many have never even considered to exist. Like most epoch defining bands Die Antwoord may not sustain a long lasting career but at this time theyâ€™re a group worth paying attention to.